The all-screen Galaxy S10 and S10+ are joined by the cheaper S10e, with the S10 5G launching later in the year
The world’s biggest smartphone maker, Samsung, on Wednesday launches its new Galaxy S10 range, with triple-cameras, ultrasonic in-display fingerprint sensors and becoming the first mainstream phone to have one-terabyte of storage – enough to hold 300,000 selfies.
The Galaxy S10 unveiling is the South Korean firm’s most important this year, as it fights intense competition from China’s Huawei and arch-rival Apple. The S10 comes in three versions initially priced at £669 for the entry level S10e and £899 for the top-end S10+, which compares with the £899 Huawei is charging for its similar Mate 20 Pro, and £1,099 for the top-end Apple iPhone XS Max.
Samsung hopes its new Infinity-o display, which moves the selfie camera to a small hole directly in the screen, will wow buyers and prove that smartphone innovation is not dead for the tenth iteration of the firm’s hugely successful Galaxy S range.
However, analysts warn that after disappointing sales for the S9 range in 2018, the S10 is critical for Samsung as it spars with Apple on one front while defending itself from Chinese challengers on another.
Ben Wood, chief of research for CCS Insight, said: “The S9 and S9+ did not perform as well as Samsung had hoped, primarily due to them not being differentiated enough compared to the highly successful Galaxy S8 products, so it needs the S10 range to be a hit.